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Where The
Smart Money Banks!
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NATIONWIDE BANKING - WHERE THE SMART MONEY BANKS! UFB Direct serves customers nationwide who are looking for a way to get higher savings rates and lower fees on FDIC insured products by leveraging our Efficient Banking Platform ™. Skip the long lines at the branch, skip the traffic, do all of your banking by Internet, by telephone, and by mail – it saves the Bank money and those savings are passed on to you. In the end, you get one of the highest savings rates in the country, lower fees, better benefits, and you never have to go into a branch again! SIGN UP FOR AN ACCOUNT BY CLICKING HERE! AUTOMATE YOUR SAVINGSTo take full advantage of UFB Direct, sign up for a savings account with Direct Deposit. Ask your HR department to put a portion of your paycheck into the savings account automatically every month or put your whole paycheck into a free checking account with us and have a portion swept into your savings account automatically. Earn substantially higher interest on your savings. There are no fees, no games, and accounts have the same security (FDIC Insurance) you would get with any other bank. Pay yourself first, before you pay your bills! Start saving for retirement, that big vacation, your dream house, or that new car. HOW UFB DIRECT DOES ITWhen you bank through UFB Direct you are banking directly with the Bank, which means it is a more efficient way to bank, both for you, and for us. The Bank saves money because Banking Center customers don't require branches, tellers, maintenance crews, vault cash, and all the other expenses of a traditional branch-bank. We also leverage technology and state of the art banking systems to save processing costs. Our mandate is to pass these savings to you. By banking through the Banking Center you earn higher savings rates, pay lower fees, and enjoy attractive benefits like our Global ATM Fee Reimbursement Policy. It's that simple! You give up the branch (which most of you don't like anyway) and the Bank pays you for it! MAKING DEPOSITS & WITHDRAWALSMaking deposits and withdrawals are easy: Initial Deposits
Future Deposits
Withdrawals / Pay Bills
The Huntington National BankThe Huntington National Bank proudly provides deposit products and services. Huntington is committed to offering products and services that meet the current and future needs. All deposit products are processed by The Huntington National Bank and are FDIC Insured. The Huntington National Bank is an Equal Housing Lender. WATERFIELD TECHNOLOGIESThe Banking Center security and technology solutions are provided and maintained by Waterfield Technologies, Inc. (WT), a subsidiary of Affinity Financial Corporation. WT is a leading information technology consulting and professional services firm specializing in the implementation and integration of e-finance and call center technologies. As a systems integrator for over 19 years, the company has provided high quality end-to-end outsource financial integration solutions including Internet Banking, IVR, Natural Voice Response (NVR), and web applications for many of the most well regarded companies in America, including Citibank, US Bank, Aetna, Household International, GE Capital, ABN AMRO, Bisys, Banco Santander, BMW, State Farm, United Healthcare, and many others. WT currently provides integration services to banks, educational institutions, financial services companies, healthcare companies, insurance companies, petroleum companies, technology companies, telecommunications companies, and utilities. For more information about Waterfield Technologies, please visit our website at www.waterfieldtech.com. AFFINITY FINANCIAL CORPORATIONAffinity Financial Corporation (AFC), an award winning marketing & financial technology company engineered the Banking Center concept. Banking Center customers benefit from AFC’s innovative Efficient Banking Platform ™ a combination of Internet Banking Technology, Direct Deposit functionality, 3,500 nationwide deposit drop locations (through AFC’s relationship with UPS/Mail Boxes Etc.), online bill payment, global ATM Fee Reimbursement Policy, centralized processing, and joint venture relationships with multiple FDIC insured institutions. AFC is committed to delivering premium banking products through Banking Centers like UFB Direct. All checking, savings, money market, and Certificate of Deposit Accounts are FDIC insured up to $100,000 per customer by one of the AFC participating FDIC insured depository institutions. FDIC Info MEET THE PEOPLEOur team welcomes your feedback! The emails listed below are personal email addresses. Please feel free, as our valued customers, to comment candidly on our service! While we cannot guarantee an answer to every email, we review each and every one of them and take note! J. Randall Waterfield Mr. Waterfield is President and Co-Chief Executive Officer of UFB Direct, Affinity Financial Corporation, and Waterfield Technologies, Inc. Mr. Waterfield is also Co-Chairman & Chief Executive Officer of Waterfield Enterprises, LLC. He welcomes your feedback on our products and services! Richard R. Waterfield Mr. Waterfield is Co-Chief Executive Officer of UFB Direct, Affinity Financial Corporation, and Waterfield Technologies, Inc. Mr. Waterfield is also Co-Chairman & Chief Executive Officer of Waterfield Enterprises, LLC. He welcomes your feedback on our products and services!
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